
Cash is king! Why cash flow is much more important than profits
Cash flow is the lifeblood of any company. No business can survive without a steady flow of cash. A well-planned cash flow protects against unpleasant surprises and allows bills to be paid on time and investments to be made.
A positive cash flow means that more money flows into the company than goes out. With a negative cash flow, on the other hand, the company can quickly get into difficulties. Suppliers could become impatient and demand payment. Employees expect their salary on time. Unexpected expenses can also suddenly arise. Without sufficient liquidity, this can quickly become a problem.
Some entrepreneurs believe that making a profit is enough. But profits alone do not guarantee a positive cash flow. It can take months for a customer to pay an invoice. During this time, invoices still need to be paid. That’s why it’s important to regularly review and plan your cash flow. Solid financial planning can prevent many problems in advance.
Another benefit of a positive cash flow is credit rating. Banks and investors see this as a sign of a well-managed company. It becomes easier to obtain loans or attract investors. Suppliers also prefer to grant longer payment terms if they know that the company is solvent.
To improve cash flow, businesses should consider several strategies. These include:
- Quickly issuing invoices and clearly communicating payment terms
- Reminders should be sent out in time. Offering discounts can also motivate customers to pay quickly.
- At the same time, expenses should be planned carefully and unnecessary costs avoided. A regular financial check helps to maintain an overview.
- Suppliers’ payment terms should be renegotiated regularly to slow down cash outflows.
Digitalization can also provide support. Accounting and banking software often offer functions that monitor cash flow. Automatic reminders and analysis are also useful tools. It is worth investing in such technologies.